Keeping your group from fading away with the summer sun

We’ve passed the halfway point of summer. Class schedules are arranged, textbooks are ordered, summer internships are wrapping up and students ware savoring the last weeks of vacation. The end is near. While this news may be good or bad, now is a crucial time to establish some building blocks for your campus group to work off of come fall. Below are a few important tips to keep in mind as you start packing your backpack:

1) Gonna be busy this fall? So is everyone else. Now is the perfect time to start pre-planning some events. Maybe you have a routine social event at the start of every school year, or you know you want to bring in a big speaker this semester. No matter your situation, book a room, start brainstorming fundraiser ideas and work on making community contacts NOW. Why wait?

2) What happened to your social media presence? I get it, updating your group’s Facebook page isn’t the first priority on your summer bucket list. It’s time to remind your fans and followers that you exist! Ease into your normal updating schedule by previewing a fun event or asking for community input. Don’t forget to engage your audience. Don’t just inform them, interact with them! Make a social media contest- once you reach a certain number of fans, 1 will be picked at random to win a t-shirt, or have followers guess who your big speaker will be by posting clues on Twitter- winner gets a copy of the speaker’s most popular book! These sorts of fun activities are easy to implement, and create a loyal following.

3) Start building your binders early. One of the best pieces of advice I hear at CFI’s Leadership Conference this summer was to create binders with all the group information, contact info, passwords and documents you could possibly ever need to make passing the torch easy as pie. Start making yours now! You’re starting to plan events, so include who you need to get approval from and what needs to be done in a step by step guide. Got a great fundraiser idea? Write it in the binder! The more information you include in these, the easier it will be for new officers and executive boards to continue your group’s great work for years to come.

These are just some basic things to keep in mind as cool weather approaches. Got problems, or questions, about managing your campus group? I wanna hear about them! Email me at jessicaswider35@gmail.com.

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